Profile Audit — Mock Report

Summary

Account health is 72/100 — engagement is trending down 3% week-over-week, and posting cadence (2/wk) is below the niche median (4–5/wk). No shadowban signal, no policy flags. Compliance pass with one FTC substantiation warning.

Top three actions

1. Double posting cadence — push to 4 posts/week, weighted to lo-fi POV formats.

2. Pivot creative — the shelf-reveal POV format is over-indexing on saves vs studio-styled hero shots. Brief Studio for 3 more in this register.

3. Substantiate the '24h hydration' claim in caption metadata before re-running paid.

Audience opportunity

Three segments mapped: Morning Routine Minimalists (medium, 0.84 fit), Glow-curious Teens (large, 0.71), Clinical-skin Researchers (small, 0.62). Recommend Spark prospecting against Teens, Shop conversion against Researchers.

Competitive intel

Crawled 10 competitors over the last 30 days. 2 viral outliers (both problem_solution hooks; 9.2× and 6.4× their creator medians). Hashtag gap: competitors lean heavily on #minimaldewy and #dermtested — we use neither. Posting heatmap clusters at 7–9 PM UTC Tue/Wed/Thu.

Trends to lean into next 14 days

•#cleanbeauty (+38% lift), #minimaldewy (+27%)

•Sound: Espresso (sped up) — high fit

•Format: lo-fi shelf reveal, no overlay text

This is a mock report generated without a live Claude API key. Set CLAUDE_MODE=real and provide ANTHROPIC_API_KEY to run for real.

Profile Audit

Steps

Trace

Final report